From Mental Blocks to Money Moves
How this pilates and fitness teacher adjusted her pricing structure and unlocked major revenue potential
A life-long lover of fitness, Latoya McKelvin has found purpose in unlocking compassion “one pelvic curl at a time.”
A life-long lover of fitness, Latoya McKelvin has found purpose in unlocking compassion “one pelvic curl at a time.”
That’s why she founded Movement Matters Collective, which offers pilates, dance and yoga in both large and small group and individual settings. She also hosts corporate wellness events for those in the San Diego area, and virtual classes for everyone else.
Latoya wants to increase revenue and grow her business. But in order to reach those goals, she needed to examine the roadblocks that were preventing her from getting there.
The Problem
Pricing was at the root of Latoya’s revenue roadblock.
Events are a big part of Latoya’s business, but when we started working together, we took a hard look at the numbers and realized her last 10 events were not profitable.
Additionally, after forecasting her sales for this coming year, Latoya wasn’t feeling excited. She knew that something had to change, but struggled with the idea of charging more for her services.
Where mission edge came in
We wanted to help Latoya address her concerns about pricing and help her get to a sales forecast she felt comfortable with.
First, we worked with her to goal-set and work to increase revenue for 2023.
We also helped her analyze the costs associated with increasing revenue, and encouraged her to adjust her pricing structure proportionally.
Finally, we worked on building a stronger financial foundation by building credit for her business, and encouraged her that delegating tasks like admin and accounting could be an advantage as she grows.
The solution
After working with us, Latoya gained a better understanding of her own goals for pricing and revenue.
She was also able to identify areas for cost analysis and business credit building as she explored her own personal relationship with money.
“This revealed and removed some personal earning limitations and thoughts I had about money,”
Now, she’s set up to work toward profitability and long term success. With a clearer idea of her goals, some of the stress and workload that goes along with running a business has been alleviated, and she can continue to focus on her passion.
You can see results, too
We want you to make a profit on your business by knowing your worth and charging what you deserve.
But we also understand there are mental hurdles that can come along with the second part of that equation.
That’s why we want to leverage our resources to help you:
Feel good about your sales forecasts.
Put a solid plan in motion to achieve your business goals.
Feel like you could benefit from the help of a financial expert like the one who worked with Latoya?
We’d love to meet with you and create an individualized plan that’s just right for you and your business. Check out Impact Lab to find out more about how our program could help you grow your business!
Want to keep the inspiration going? Read more success stories.
See how Impact Lab could help you gain financial clarity for your business in 2024
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