Mandala Method Healing – Strengthening Financial Foundations for Growth
Maren Holfund turned to Mission Edge for free financial coaching, transforming her small business into a profitable and sustainable model.
Maren Holfund, the founder of Mandala Method Healing, is a dedicated wellness practitioner providing holistic healing services, including massage, energy work, and digital wellness products. While deeply passionate about her work, she initially struggled with financial stability, inconsistent sales, and pricing strategies that hindered cash flow.
challenges
When Maren began working with Mission Edge, she faced significant cash flow issues, largely due to offering too many free, donation-based, or discounted services. She was averaging 7-8 clients per week, but only about three of those were paid, typically from referrals or previous job connections. This model was unsustainable and caused considerable financial stress.
Additionally, Maren lacked structured financial management systems, making it difficult to track earnings, expenses, and projections. She also expressed concerns about income documentation affecting her program eligibility and felt overwhelmed by the financial side of her business.
How Impact Lab Helped Maren Transform Her Business
Mission Edge provided Maren with tailored financial coaching and business development strategies:
Sales Strategy Overhaul: We identified her most effective client channels and shifted focus toward consistent sales outreach, with a clear goal of contacting 24+ leads weekly. We encouraged her to eliminate low-value, free, or barter-based services that were straining cash flow.
Revenue Forecasting & Pricing Adjustments: We built a sales forecast for massage services (June–December 2025) and a separate projection for her digital download products (January–December 2025). Maren changed her massage menu to be more streamlined and easier to navigate and will be offering monthly massage memberships, reflecting her increased confidence and strategic pricing approach.
Optimizing Time Management: Instead of using downtime for low-fee services, Maren focused on product development and improving her financial processes. This shift maximized her productivity and positioned her for sustainable growth.
results & outcomes
Increased revenue and cash flow stability, with her highest-ever sales month in October due to consistent outreach, increasing overall profitability.
Improved financial literacy, including comfort with profit & loss (P&L) statements and Excel tracking.
Greater sense of control and confidence, turning initial stress into strategic action steps that resulted in growth.
Maren learned how to track her business finances effectively, allowing her to grow in meaningful ways! October was her best month in 2024 and February has been her best month yet!
So What? Why Should We Care?
Maren’s transformation highlights how structured financial planning and intentional sales efforts can stabilize and grow a service-based business.
By shifting from inconsistent, low-revenue practices to focused revenue-generating activities, she now has a sustainable financial strategy that supports long-term success.
next steps
Maren will continue refining her 2024 Q4 goals and improving financial tracking. She is working on finalizing her revenue forecast for events and workshops, further diversifying her income streams. With a clear pricing model, structured sales process, and financial stability, she is positioned for continued success in 2025.
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